CQ® is a scientifically validated measurement system that assesses an individual's capability to function effectively across various cultural contexts. Unlike traditional cultural competence models that may focus primarily on race/ethnicity, CQ takes a broader approach, encompassing multiple dimensions of cultural diversity including national, ethnic, generational, organisational, and professional cultures.
The Four Core Components:
CQ Drive - The motivation and confidence to engage with different cultures
CQ Knowledge - Understanding of how cultures differ and impact behaviour
CQ Strategy - The ability to plan for multicultural interactions
CQ Action - The capability to adapt behaviour appropriately in cultural interactions
Implementation Considerations:
Assessment Process:
- Benchmarks the individual along four dimensions - CQ Drive, CQ Knowledge, CQ strategy & CQ action
- Offers insights into actionable areas on each dimension to enhance CQ capabilities
- Includes behavioural preferences (cultural values) profile
- Provides insights into approaches to work, life etc., and team behavioural preferences can enhance understanding of team/group interactions
ROI Indicators:
- Improved performance in multicultural environments
- Enhanced leadership effectiveness in global contexts
- Measurable growth in cultural intelligence capabilities
- Better team collaboration and innovation outcomes
- Increased success in diverse market engagement
Practical Application:
- Can be integrated into leadership development programs
- Useful for team building and development initiatives
- Valuable for preparing teams for cross-cultural projects
- Beneficial for organisations serving diverse communities
- Helpful in identifying potential cultural blind spots and biases
The structured, research-based approach of CQ assessment makes it particularly valuable for HR practitioners seeking a robust tool for developing intercultural effectiveness. Its comprehensive scope and global benchmarking capabilities provide tangible metrics for tracking progress and demonstrating value to stakeholders.
For implementation, consider starting with pilot groups or leadership teams to demonstrate value before rolling out more broadly. Measuring progress through pre and post-assessments can help evidence the investment and show concrete results in developing cultural capabilities across the organisation.
Benefits from Cultural Intelligence Analysis
For Teams:
- Enhanced trust and collaboration among team members
- Improved communication across cultural boundaries
- Better conflict resolution capabilities
- Increased innovation through diverse perspective integration
- A deeper understanding of team dynamics through cultural values mapping
For Organisations:
- An evidence-based approach to measuring intercultural effectiveness
- Global benchmarking against 250,000+ individuals across 160+ countries
- Ability to track development through pre and post-assessments
- Support for EDI (Equity, Diversity, and Inclusion) initiatives
- Enhanced stakeholder engagement across diverse communities
CQ overview: Behavioural preferences/cultural values
As part of the CQ measurement, our Cultural values (Behavioural preferences) can be mapped. This reveals our preferences across 10 dimensions, revealing insights into how we view the world and ourselves within it. Cultural values shape our approach to work, relationships, and life in general, informing beliefs, behaviours, decision-making, etc. Appreciating where our cultural values and preferences are similar and/or different from those of others can provide insights into individual and team interactions.
A team cultural values/behavioural preference profile can provide a ‘current shape/state’ assessment that illuminates communication preferences, conflict handling approaches, deference to authority tendencies, etc. Trust, collaboration, and innovation within teams can be enhanced in teams with high CQ, and behavioural preference profiles can aid individual and team understanding, enabling the pursuit of opportunities to enhance effectiveness.
Within a context of organisation stakeholders serving diverse communities with products and services, undertaking a CQ assessment can be a valuable tool to provide insights into how individuals function across different types of culture, including in domestic contexts, e.g. Multicultural teams, as part of Equity, Diversity and Inclusion programmes, and across national cultures, ethnic, generational, organisational, functional and professional cultures, etc.
CQ (as differentiated from an array of cultural competence models) looks at culture in its broadest sense rather than focusing solely on Race or ethnicity. As such, CQ encompasses intersectionality.
CQ is based on rigorous academic research with evidence that reveals that culturally intelligent organisations are more likely to achieve performance goals, and a leader’s CQ can mean the difference between thriving in our globalised, 21st-century world and becoming outdated.
Benefits of CQ assessments include:
- CQ is rigorously validated academically
- Individuals who undertake CQ assessments are benchmarked against individuals worldwide.
- CQ identifies strengths and capabilities that can be developed to support personal
effectiveness in culturally diverse contexts. - Increased self-awareness – particularly – how members might impact others.
- The potential of evidence-based tracking (via ‘Pre’ and ‘Post’ CQ Assessments) as an effective way to measure CQ growth/development (at an individual, team, or leadership/occupational level, etc.)
- You will be benchmarked alongside a global community (currently, over 250,000+ people have been CQ assessed across over 160 countries). By undertaking a CQ assessment, you will be in good company and be evaluated against worldwide standards/norms.
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