This case study describes how coaching was used to help a Sales Director grow in his role and develop his team.
Mike, a Sales Director, had requested coaching to help him build better relationships, deal with conflict, and develop his team to improve service and increase sales.
Having agreed clear outcomes for the coaching, our coach explored Mike's values, skills and strengths. They completed activities to raise his levels of self-awareness, and understanding and appreciation of others.
Mike learnt which of his beliefs were holding him back and replaced these with more useful ones that would help him achieve his goals.
Our coach invested some time developing skills and techniques to help Mike communicate more effectively and manage his own and his team’s performance.
At the end of the programme Mike said that the coaching had helped him ‘take more control of his life’.
He reported feeling more confident and content, and was achieving more win-win outcomes in both his business and personal relationships.
The company director who sponsored the coaching programme said:
“His personal growth has benefited the company tremendously. He has grown in confidence, takes responsibility for his actions, faces demanding challenges and follows through. He is asserting his position yet still retaining the character that makes him so popular.”
After the coaching, Mike went on to exceed what had been considered stretching sales targets for the year and was looking forward to another demanding and successful year with renewed confidence and vigour.
Please note: Names have been changed for purposes of confidentiality.
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